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Engineering leadership is intense.
You’re delivering results.
Leading major initiatives.
But you’re invisible to executives and stuck without the promotion or recognition you deserve.
And it can be lonely. At this level, you’re expected to have answers while making decisions you don’t always have a place to talk through.
So it starts to look like this:
When I was VP of Engineering at Tile, after years of leading teams at large-scale consumer tech companies, I saw this pattern over and over.
Strong engineering leaders doing real, meaningful work… and quietly burning out, getting stuck in execution, or being overlooked when it came to influence and advancement.
I experienced it myself. And I saw how powerful it was when leaders finally had space to think, get perspective, and be more intentional about how they showed up.
That’s why I’ve broken away from my beloved corporate career path to coach engineering leaders who want to stay in the work they care about, lead more strategically, and actually get recognized for the impact they’re having.
Meet Jossie Haines
Former VP of Tile, Award-Winning Executive Coach
My network jokes that I know just about everyone in tech.
While I haven’t quite met everyone, I do enjoy being a connector. My technical background runs deep:
- 25+ Years in Software Engineering; over a decade in leadership
- Technical Emmy Award-Winner for leading the team that developed contextual voice navigation in Siri to discover and interact with Apple TV content
- Founding Head of Engineering, SmartPin: built and scaled a B2B asset-tracking platform leveraging Tile technology (originated as my internal hackathon project)
- Designed and implemented products & services for 14M active daily users
- Experienced in growing and scaling large global engineering teams
- Directed mobile, backend, web, windows, and firmware engineering teams throughout the creation and launch of Tile location-finding solutions to millions of consumers
- Products I’ve helped develop: Tile, HP Elite Dragonfly, Siri Music, Apple HomePod, Apple TV, Zynga’s CityVille, ChefVille, and CAFE WORLD, & dozens more
Lead with clarity, influence with confidence, win at strategic impact
For Individuals
Lead Strategically
For Tech Companies
Hire me to Advise, Speak,
& Develop Your Key Leaders
What Clients Say
“Working with Jossie has been nothing short of a transformational journey. Before our sessions, I was grappling with the dual challenges of a demanding leadership role and parenting two young children. I constantly felt like I was running on empty, pushing myself to the brink both at work and home, leading to frequent burnouts. But with Jossie’s guidance, I’ve transitioned to a principle-driven approach, focusing on strategy and self-prioritization.
I’ve learned to navigate my professional challenges with a renewed sense of energy and purpose. What sets Jossie apart is her unique blend of humility, curiosity, and genuine support. She has an innate ability to challenge assumptions, offers diverse perspectives, and address a myriad of issues, from people-centric problems to technical and organizational challenges.
One of the most surprising outcomes of our sessions has been the ‘Law of Compounding’. While each session felt like a small step forward, the cumulative effect over time has been profound. I’ve unlearned certain leadership habits and adapted to new organizational cultures, all with Jossie’s unwavering support and guidance. I can’t recommend her enough.”
“I started working with Jossie as soon as I was promoted to Engineering Manager. I had managed before, quite a lot actually, but never quite as this level with these types of engineers. One of my primary concerns was the jump from tactical to strategic thinking.
When I had found out Jossie had been assigned as my coach, I was thrilled! As I also work in the IoT space, all of her experience was 100% directly related to mine. Jossie has helped me to work through multiple diverse situations, and helped uncover my blind spots and triggers.
She is always extremely kind and non-judgmental, and has a myriad of resources on every topic we discuss. I very much look forward to my coaching sessions with her, and leave the sessions spinning with ideas and energy.”“Jossie is a true champion within the DEI space and was an amazingly thought-provoking speaker during Mogul’s International ERG Day celebration in 2021. We loved having her involved and our audience was captivated by the insights she shared!”
“Taking the decision to have you as my coach in the beginning of the year was the most important decision I have made. I was fighting with many of my saboteurs, I was feeling overwhelmed and stuck. Your coaching has become the catalyst for changing my mindset on how I see myself. It really made me aware of traps and learned to deal with compassion. It is true, to show yourself confident outside, you need to be confident inside first. As I am writing this, while I am feeling more excited and hopeful towards tomorrow and I am certainly enjoying today, I am laughing more and I am intentional in my actions. I would love to follow your advice in my journey and I have no doubt it will show me the steps if I get blocked.”
“Working with Jossie has taken me to the next level in my leadership skills. As a woman in tech I’ve gotten my fair share of feedback that simply isn’t actionable or helpful. In each of our sessions I’ve received direct, thoughtful, objective, and actionable feedback towards my success. Jossie has a high bar of excellence in her work and she has been an accountability partner for me in setting a high bar for myself. Jossie manages to beautifully balance giving no nonsense feedback and guidance while being extremely empathetic and understanding.”
“Jossie was invaluable in my career growth and I feel blessed I got the chance to work under her. Jossie has this talent empathetically providing brutally honest advice which will motivate you to be the best version of yourself. Jossie really does invest in you because she truly cares and her insights have helped me get to create a venture-backed startup. Jossie’s influence and work ethic never cease to amaze me. Her influence stretched further than the C-level suite. Her impact on organizations went far beyond her role. She helped shape a culture people loved working at keeping retention high and growing several business units leading to an acquisition. Jossie is truly one-of-a-kind and you would be doing yourself a disservice if you did not connect with her.”
“Jossie’s mission is to keep women in tech, and she lives this mission every single day. She has become a strong advocate for retaining women in tech; one of the ways to keep them in tech is by creating more diversity and inclusion in tech companies. She was a speaker at a recent panel hosted by Divhersity. In that talk, she helped educate the audience about how to advocate for DEI within their organizations. She also provided real-talk solutions on how to overcome barriers we all face, both as women in tech and advocates for DEI. Her subject matter expertise and passion for DEI is inspiring!”
“Jossie has been an absolute pleasure to work with for Mogul events centered on DEI in the workplace, particularly in tech. Her expertise in all things DEI mixed with her experience as an engineering leader provides valuable insights that are unmatched! Jossie is not only super knowledgeable about DEI, but passionate as is apparent in all she does to move the needle for women in tech. I would highly recommend Jossie to lead your next DEI session, or to help you build out inclusive engineering and technical teams at your company.”
“When I started working with Jossie, I felt a lack of confidence when managing or collaborating with individuals who exhibited strong or combative personalities. I questioned the value I brought to my teams when I didn’t receive support, or worse, faced unprofessional belittling, and this compromised how I could be most effective in guiding and supporting my teams through challenging situations. Working with Jossie has taught me to combine curiosity and empathy with strategic and tactical solutioning as I approach people, team, and organizational challenges. She has helped me to see the value I am bringing to my teams every day, and the experience I already have. She provided a foundation in leadership topics such as influencing, executive presence, and navigating difficult relationships – all of which are immensely helpful tools to have as a manager and leader. These topics then helped to frame our discussions of specific situations I was working through with my teams and organizations that enabled application of these tools. Jossie has helped me gain immense confidence and empathy in approaching my role, and I am very grateful for having made the decision to invest in myself, and to become a better leader with her coaching.”
“When I first started working with Jossie, I was feeling incredibly lost at a new job that was challenging me in ways I hadn’t dealt with before. Jossie was a lifeline. Through our twice-monthly meetings and slack conversations, she helped me clarify my goals and refine my approaches, and build out a positive intelligence that I could use to reframe bouts of self-doubt and fear. Jossie’s own experience validated my own and allowed her to bring unique insights around efficiency and effectiveness. To anyone who feels stuck or like they need a dedicated, unbiased mentor, Jossie will make a great coach and champion. Her past experiences and empathy make her credible and helpful.”
Jossie was my business coach for setting up my coaching practice for tech professionals. In our engagement over six months, she accelerated my practice from zero clients to being waitlisted!
As a former tech executive-turned-coach herself, of course Jossie knows how to set up the business of coaching. But the stand-out aspect of her coaching was her intimate knowledge of the mindset of a first-time entrepreneur–and her ability to effectively coach me through those mental states. For example, her unwavering resolve to ‘find a way to make this work’ was essential to help me persevere through the initial months of ramping up my practice.
I’d absolutely work with Jossie again! To anyone thinking of working with her: be prepared for a lot of attention to detail, deep mindset work, personal care for your well-being, and an unwavering commitment to helping you achieve your goals.
