Ever since I got my first Commodore 64, my heart’s belonged to all things futuristic and tech-inspired. True to engineering ethos, I’m a total geek with a love for video games (hence my gaming-inspired brand), LEGO®, and my two dogs Coco and Astro.
(Official Bio, in 3rd person so as not to seem self-absorbed)
Jossie Haines is an executive and engineering leadership coach focused on empowering high-performing leadership through empathy and compassion.
Her mission is to retain women in tech and break the statistic that 56% of women leave tech after 10-20 years by empowering engineering leaders with the effective and fair management practices and principles needed to finally move the needle.
She has spent over 22 years in the tech industry as an award-winning software engineering leader at the forefront of emerging consumer technology across Silicon Valley, including management roles at Apple, Tile, Zynga, and American Express.
She was most recently the VP of Software Engineering & Head of DEI at Tile where she had grown the engineering team by 45% from 29 to 55 in 5 months during COVID and led all software engineering efforts across mobile, backend, web, and QA.
At Apple, she led the Siri music team during the development of the HomePod, as well as the Siri media team which won a technical Emmy for the Siri on Apple TV integration.
She is also an avid public speaker, having given over 100 talks, workshops, and podcasts on retaining women in tech, engineering leadership, DEI, and various technologies.
I almost left engineering for good.
Unprofessional comments about physical appearance
Being assumed to be a non-technical team member
Being spoken over
Having ideas appropriated
Not being invited to corporate social gatherings
Having to advocate for equity
Needing to outwork colleagues due to gender inequities
Accepting unequal pay
Receiving less technical feedback than our male counterparts
Being bypassed for well-deserved raises and promotions
Gaslighting about sexual misconduct
Battling unconscious bias
Being left out of meetings
Having opinions dismissed
So I left, never to return again... or so I thought.
I’d lose the ability to impact the future.
We’ll need women, men, and people of all genders to make it happen!
20+ Years in Engineering; over a decade in leadership
Technical Emmy Award-Winner for leading the team that developed contextual voice navigation in Siri to discover and interact with Apple TV content
Designed and implemented products & services for 14M active daily users
Experienced in growing and scaling large global engineering teams
Directed mobile, backend, web, windows, and firmware engineering teams throughout the creation and launch of Tile location-finding solutions to millions of consumers
Products I’ve helped develop: Tile, HP Elite Dragonfly, Siri Music, Apple HomePod, Apple TV, Zynga’s FarmVille, ChefVille, and CAFE WORLD, & dozens more
- Finalist 2021 WomenTechNetwork Speaker of the Year
- Nominee Mogul Top DEI Leaders 2021 Engineering Champion of the Year - Power to Fly 2021 D&I Award Show
- Nominee eWow 2021 Global Awards for Leadership
- WomenImpactTech 2023 Top Leader Nomination
1) You’ll receive what I call “loving accountability.”
This means that we’ll have the hard conversations and you’ll receive direct feedback but always with a kind, non-judgmental attitude. Coaching is about growth and growth can be uncomfortable. That’s why you need someone in your corner who helps you go there with empathy.
2) I coach the whole human.
You know, work and life are intertwined and virtually inseparable. Therefore, no topic is “off the table” during our sessions. I had a client who recently improved the relationship with her mother immensely through our work together, and while it wasn’t our main focus, it was a beautiful added benefit that has enriched the client’s life immensely.
3) I focus on action.
Mindset is truly the golden key but without action, I find it’s not all that useful. We can read incredible books but without implementation, those good ideas don’t impact others. So our focus will be the practical insights that move the needle and get you feeling and performing better, so you can:
- Retain your talent
- Improve engagement and morale
- Do more effective project planning
- Launch and build things on time
- Communicate technical concepts to non-technical folks
- Lead with empathy
- Manage yourself more effectively
- Keep yourself from burning out
- Advance your career
- Build inclusive teams
Hire me to deliver research-based, inspiring talks to unite your team and create curiosity within your organization as to how each individual can contribute to a more equitable, inclusive culture, driving innovation, productivity, and happiness.
Create a space for stimulating conversation and eye-opening discussion on the topics of inclusive culture building and retaining a diverse team of A-players. Attendees will walk away with action steps and exploratory ideas to keep the learning in motion.
I offer 1:1 and group coaching to empower engineering leaders to build inclusive high-performing teams. You will work with me directly to ensure any specific personal challenges and goals are being addressed.
Bring me onto your team as a Fractional CTO, an Executive Advisor, or a technical expert to support the development and launch of your products. From goal setting to roadmap creation to culture building, every role is important.
Follow me to get timely insights on building inclusive, high-performing teams.
