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“Ever since I got my first Commodore 64, my heart’s belonged to all things futuristic and tech-inspired. True to engineering ethos, I’m a total geek with a love for video games (hence my gaming-inspired brand), LEGO®, and my two dogs Coco and Astro.”

And this is where I say a lot of things about my engineering chops to impress you.

(Official Bio, in 3rd person so as not to seem self-absorbed)

Jossie Haines is an executive and engineering leadership coach focused on empowering high-performing leadership through empathy and compassion.

Her mission is to retain women in tech and break the statistic that 56% of women leave tech after 10-20 years by empowering engineering leaders with the effective and fair management practices and principles needed to finally move the needle.

She has spent over 22 years in the tech industry as an award-winning software engineering leader at the forefront of emerging consumer technology across Silicon Valley, including management roles at Apple, Tile, Zynga, and American Express.

She was most recently the VP of Software Engineering & Head of DEI at Tile where she had grown the engineering team by 45% from 29 to 55 in 5 months during COVID and led all software engineering efforts across mobile, backend, web, and QA.

At Apple, she led the Siri music team during the development of the HomePod, as well as the Siri media team which won a technical Emmy for the Siri on Apple TV integration.

She is also an avid public speaker, having given over 100 talks, workshops, and podcasts on retaining women in tech, engineering leadership, DEI, and various technologies.

Jossie Haines portrait

The truth is…I almost left engineering for good.

After my 2-year stint at Apple, I was burned out – and not just because of the rigorous engineering culture. I could have handled that. I was tired of what I call “death by a thousand paper cuts” – all the micro-missteps that many women in engineering face on a daily basis:

  • Unprofessional comments about physical appearance
  • Accepting unequal pay
  • Being assumed to be a non-technical team member
  • Receiving less technical feedback than our male counterparts
  • Being spoken over
  • Being bypassed for well-deserved raises and promotions
  • Having ideas appropriated
  • Gaslighting about sexual misconduct
  • Not being invited to corporate social gatherings
  • Battling unconscious bias
  • Having to advocate for equity
  • Being left out of meetings
  • Needing to outwork colleagues due to gender inequities
  • Having opinions dismissed

Engineering leadership was tough already but this was exhausting! So I left, never to return again… or so I thought.

After a brief rest, I thought, “I have to go back in.”

I knew if I walked away,
I’d lose the ability to impact the future.

I want to create a world where technology solves real-world problems AND takes into account the needs of women and underrepresented minorities.

We’ll need women, men, and people of all genders to make it happen!

 

Here are a few of my technical accolades.

  • 20+ Years in Engineering; over a decade in leadership
  • Technical Emmy Award-Winner for leading the team that developed contextual voice navigation in Siri to discover and interact with Apple TV content
  • Designed and implemented products & services for 14M active daily users
  • Experienced in growing and scaling large global engineering teams
  • Directed mobile, backend, web, windows, and firmware engineering teams throughout the creation and launch of Tile location-finding solutions to millions of consumers
  • Products I’ve helped develop: Tile, HP Elite Dragonfly, Siri Music, Apple HomePod, Apple TV, Zynga’s FarmVille, ChefVille, and CAFE WORLD, & dozens more

Awards

I like to win things.

  • Finalist 2021 WomenTechNetwork Speaker of the Year
  • Nominee Mogul Top DEI Leaders 2021
  • Engineering Champion of the Year           – Power to Fly 2021 D&I Award Show
  • Nominee eWow 2021 Global Awards for Leadership
  • WomenImpactTech 2023 Women of Impact Honoree

Trusted By

Tile company logo
Apple company logo
Zynga company logo
American Express company logo

My Approach

My approach is practical, kind, non-judgmental, and action-oriented.

1) You’ll receive what I call “loving accountability.” 

This means that we’ll have the hard conversations and you’ll receive direct feedback but always with a kind, non-judgmental attitude. Coaching is about growth and growth can be uncomfortable. That’s why you need someone in your corner who helps you go there with empathy.

2) I coach the whole human.

You know, work and life are intertwined and virtually inseparable. Therefore, no topic is “off the table” during our sessions. I had a client who recently improved the relationship with her mother immensely through our work together, and while it wasn’t our main focus, it was a beautiful added benefit that has enriched the client’s life immensely.

3) I focus on action.

Mindset is truly the golden key but without action, I find it’s not all that useful. We can read incredible books but without implementation, those good ideas don’t impact others. So our focus will be the practical insights that move the needle and get you feeling and performing better, so you can:

  • Retain your talent
  • Improve engagement and morale
  • Do more effective project planning
  • Launch and build things on time 
  • Communicate technical concepts to non-technical folks
  • Lead with empathy 
  • Manage yourself more effectively 
  • Keep yourself from burning out 
  • Advance your career
  • Build inclusive teams

Ways to Work with Me

For Individuals

Play to Win
with Awakened Leadership

  • Clarify Your Career Vision
  • Increase Productivity
  • Achieve Work-Life Balance
  • Design Your Authentic Leadership Style
  • Up-Level Your Communication Skills
  • Master Strategic Decision Making
  • Elevate Your Executive Presence
  • Navigate Tricky Situations
  • Drive Change Across Your Org.
  • Win Promotions & Higher Pay
Explore Private Executive Coaching

For Tech Companies

Hire me to Advise, Speak,
& Develop Your Key Leaders

  • Corporate Keynotes
  • Topic-Specific Workshops
  • Technical Advisory
  • Group Coaching for Leaders
  • Accelerate Growth
  • Build an Inclusive Culture
  • Retain A-Players
  • Optimize Performance
  • Improve Team Morale
  • Discover Awakened Leadership
Explore Corporate Services

Ways to Work with Me

corporate keynotes

Corporate Keynotes

Hire me to deliver research-based, inspiring talks to unite your team and create curiosity within your organization as to how each individual can contribute to a more equitable, inclusive culture, driving innovation, productivity, and happiness.

See Jossie Speak
live workshops

Live Workshops

Create a space for stimulating conversation and eye-opening discussion on the topics of inclusive culture building and retaining a diverse team of A-players. Attendees will walk away with action steps and exploratory ideas to keep the learning in motion.

See a List of Workshop Topics
coaching

Coaching

I offer 1:1 and group coaching to empower engineering leaders to build inclusive high-performing teams. You will work with me directly to ensure any specific personal challenges and goals are being addressed. Coaching is the coolest!

Contact Jossie
advisory

Technical Advisory

Bring me onto your team as a Fractional CTO, an Executive Advisor, or a technical expert to support the development and launch of your products. From goal setting to roadmap creation to culture building, every role is important.

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“Working with Jossie has been nothing short of a transformational journey. Before our sessions, I was grappling with the dual challenges of a demanding leadership role and parenting two young children. I constantly felt like I was running on empty, pushing myself to the brink both at work and home, leading to frequent burnouts. But with Jossie’s guidance, I’ve transitioned to a principle-driven approach, focusing on strategy and self-prioritization.
I’ve learned to navigate my professional challenges with a renewed sense of energy and purpose. What sets Jossie apart is her unique blend of humility, curiosity, and genuine support. She has an innate ability to challenge assumptions, offers diverse perspectives, and address a myriad of issues, from people-centric problems to technical and organizational challenges.
One of the most surprising outcomes of our sessions has been the ‘Law of Compounding’. While each session felt like a small step forward, the cumulative effect over time has been profound. I’ve unlearned certain leadership habits and adapted to new organizational cultures, all with Jossie’s unwavering support and guidance. I can’t recommend her enough.”
Vi Iyengar
Head of Machine Learning, Netflix
“I started working with Jossie as soon as I was promoted to Engineering Manager. I had managed before, quite a lot actually, but never quite as this level with these types of engineers. One of my primary concerns was the jump from tactical to strategic thinking.
When I had found out Jossie had been assigned as my coach, I was thrilled! As I also work in the IoT space, all of her experience was 100% directly related to mine. Jossie has helped me to work through multiple diverse situations, and helped uncover my blind spots and triggers. 
She is always extremely kind and non-judgmental, and has a myriad of resources on every topic we discuss. I very much look forward to my coaching sessions with her, and leave the sessions spinning with ideas and energy.”
Cathy McBride
Director of Engineering, Breville
“Jossie is a true champion within the DEI space and was an amazingly thought-provoking speaker during Mogul’s International ERG Day celebration in 2021. We loved having her involved and our audience was captivated by the insights she shared!”
Chelsea Harris
Head of Global Experiential Marketing At Mogul
“Taking the decision to have you as my coach in the beginning of the year was the most important decision I have made. I was fighting with many of my saboteurs, I was feeling overwhelmed and stuck. Your coaching has become the catalyst for changing my mindset on how I see myself. It really made me aware of traps and learned to deal with compassion. It is true, to show yourself confident outside, you need to be confident inside first. As I am writing this, while I am feeling more excited and hopeful towards tomorrow and I am certainly enjoying today, I am laughing more and I am intentional in my actions. I would love to follow your advice in my journey and I have no doubt it will show me the steps if I get blocked.”
Madhuri Gore
Senior Director of Engineering, Salesforce
“Working with Jossie has taken me to the next level in my leadership skills. As a woman in tech I’ve gotten my fair share of feedback that simply isn’t actionable or helpful. In each of our sessions I’ve received direct, thoughtful, objective, and actionable feedback towards my success. Jossie has a high bar of excellence in her work and she has been an accountability partner for me in setting a high bar for myself. Jossie manages to beautifully balance giving no nonsense feedback and guidance while being extremely empathetic and understanding.”
Lou Collins
Head of Engineering, Wrapbook
“Jossie was invaluable in my career growth and I feel blessed I got the chance to work under her. Jossie has this talent empathetically providing brutally honest advice which will motivate you to be the best version of yourself. Jossie really does invest in you because she truly cares and her insights have helped me get to create a venture-backed startup. Jossie’s influence and work ethic never cease to amaze me. Her influence stretched further than the C-level suite. Her impact on organizations went far beyond her role. She helped shape a culture people loved working at keeping retention high and growing several business units leading to an acquisition. Jossie is truly one-of-a-kind and you would be doing yourself a disservice if you did not connect with her.”
Jason Sujjon
Co-Founder at Buildingswell
“Jossie’s mission is to keep women in tech, and she lives this mission every single day. She has become a strong advocate for retaining women in tech; one of the ways to keep them in tech is by creating more diversity and inclusion in tech companies. She was a speaker at a recent panel hosted by Divhersity. In that talk, she helped educate the audience about how to advocate for DEI within their organizations. She also provided real-talk solutions on how to overcome barriers we all face, both as women in tech and advocates for DEI. Her subject matter expertise and passion for DEI is inspiring!”
Nidhi Gupta
CEO and Co-Founder of Divhersity
“Jossie has been an absolute pleasure to work with for Mogul events centered on DEI in the workplace, particularly in tech. Her expertise in all things DEI mixed with her experience as an engineering leader provides valuable insights that are unmatched! Jossie is not only super knowledgeable about DEI, but passionate as is apparent in all she does to move the needle for women in tech. I would highly recommend Jossie to lead your next DEI session, or to help you build out inclusive engineering and technical teams at your company.”
Jen Durkee
Sr. Manager, Global Community Engagement at Mogul